March Madness pulls off advertising upset
The latest tournament surprise: How much advertisers are spending.The post March Madness pulls off advertising upset appeared first on .
View ArticleA lesson on advertising. From shirt pockets.
To survive in this ever-evolving industry, you can't take a pants-pockets approach.The post A lesson on advertising. From shirt pockets. appeared first on .
View ArticleLessons from the legends of advertising
Words of wisdom from legendary ad men Leo Burnett, Ray Rubicam and David Ogilvy still apply in today's much different digital world.The post Lessons from the legends of advertising appeared first on .
View ArticleMy 2013 Cannes winner
One insight can turn what seems like a boring product into an award-winning, tear-jerking campaign. That's why Ogilvy Amsterdam has won my undying love and respect.The post My 2013 Cannes winner...
View ArticleWhat Hungry Hungry Hippos teach us about content marketing strategy
In many ways, content marketing is like feeding a group of Hungry Hungry Hippos. Here are a few thoughts on keeping them happy.The post What Hungry Hungry Hippos teach us about content marketing...
View ArticleYour link to new business
LinkedIn generates more new business than any other networking site. So it makes sense to incorporate it into your social media strategy.The post Your link to new business appeared first on .
View ArticleAre brand slogans always necessary?
Some brand slogans, or taglines, capture the essence of a brand. Others are vague, meaningless statements that confuse and annoy pretty much everyone.The post Are brand slogans always necessary?...
View ArticleMy 2013 CA winners
A couple weeks ago, Communication Arts came out with its 54th advertising annual. Here's my take on some awesome work I wish I'd done.The post My 2013 CA winners appeared first on .
View ArticleNew study links exercise and creativity
For years, writers and artists have worked at desks. Maybe we should swap them for treadmills.The post New study links exercise and creativity appeared first on .
View ArticleThe best TV spots of 2013, according to me
The real American pastime is watching TV. Here are some of the best commercials we had to sit through in 2013.The post The best TV spots of 2013, according to me appeared first on .
View ArticleDigital marketing trends to look for in 2014
Digital marketing is moving forward at warp speed. Here's what to look for in 2014.The post Digital marketing trends to look for in 2014 appeared first on .
View ArticleReal-time marketing, for reals
Social networks like Facebook, Twitter and YouTube allow companies to continuously communicate with consumers, build brand awareness and stay top of mind.The post Real-time marketing, for reals...
View ArticleFluid picks up silver and gold at 2015 ADDYs
The post Fluid picks up silver and gold at 2015 ADDYs appeared first on .
View ArticleWork in Progress: Creating the Performant Logo
The post Work in Progress: Creating the Performant Logo appeared first on .
View ArticleCreative Contrasts: A Conversation with a Web Designer
The post Creative Contrasts: A Conversation with a Web Designer appeared first on .
View ArticleCreative Contrasts: A Conversation with a Print Designer
The post Creative Contrasts: A Conversation with a Print Designer appeared first on .
View Article
More Pages to Explore .....