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March Madness pulls off advertising upset

The latest tournament surprise: How much advertisers are spending.The post March Madness pulls off advertising upset appeared first on .

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A lesson on advertising. From shirt pockets.

To survive in this ever-evolving industry, you can't take a pants-pockets approach.The post A lesson on advertising. From shirt pockets. appeared first on .

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Lessons from the legends of advertising

Words of wisdom from legendary ad men Leo Burnett, Ray Rubicam and David Ogilvy still apply in today's much different digital world.The post Lessons from the legends of advertising appeared first on .

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My 2013 Cannes winner

One insight can turn what seems like a boring product into an award-winning, tear-jerking campaign. That's why Ogilvy Amsterdam has won my undying love and respect.The post My 2013 Cannes winner...

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What Hungry Hungry Hippos teach us about content marketing strategy

In many ways, content marketing is like feeding a group of Hungry Hungry Hippos. Here are a few thoughts on keeping them happy.The post What Hungry Hungry Hippos teach us about content marketing...

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Your link to new business

LinkedIn generates more new business than any other networking site. So it makes sense to incorporate it into your social media strategy.The post Your link to new business appeared first on .

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Are brand slogans always necessary?

Some brand slogans, or taglines, capture the essence of a brand. Others are vague, meaningless statements that confuse and annoy pretty much everyone.The post Are brand slogans always necessary?...

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My 2013 CA winners

A couple weeks ago, Communication Arts came out with its 54th advertising annual. Here's my take on some awesome work I wish I'd done.The post My 2013 CA winners appeared first on .

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New study links exercise and creativity

For years, writers and artists have worked at desks. Maybe we should swap them for treadmills.The post New study links exercise and creativity appeared first on .

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The best TV spots of 2013, according to me

The real American pastime is watching TV. Here are some of the best commercials we had to sit through in 2013.The post The best TV spots of 2013, according to me appeared first on .

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Digital marketing trends to look for in 2014

Digital marketing is moving forward at warp speed. Here's what to look for in 2014.The post Digital marketing trends to look for in 2014 appeared first on .

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Real-time marketing, for reals

Social networks like Facebook, Twitter and YouTube allow companies to continuously communicate with consumers, build brand awareness and stay top of mind.The post Real-time marketing, for reals...

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Fluid picks up silver and gold at 2015 ADDYs

The post Fluid picks up silver and gold at 2015 ADDYs appeared first on .

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Work in Progress: Creating the Performant Logo

The post Work in Progress: Creating the Performant Logo appeared first on .

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Creative Contrasts: A Conversation with a Web Designer

The post Creative Contrasts: A Conversation with a Web Designer appeared first on .

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Creative Contrasts: A Conversation with a Print Designer

The post Creative Contrasts: A Conversation with a Print Designer appeared first on .

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